Business Website Design

Author:Subhash Kandpal
Indeed many business owners are focusing more on their online presence and turning their websites into business websites. Besides this many owners are now considering business websites as a new tool to promote their corporate identity. Turning towards a business website has further created a platform where you can share information about services and products you plan to offer.

It doesn’t matter whether you have a small business or big corporate house, with a business website you are available 24X7 hours and can interact millions of potential customers globally. If your business sells products then you can even sell them online. Besides this, the cost and maintenance for a website is even low in comparison to money it makes. Certainly without online business website you are losing out your business everyday without realizing it. An effective business website can help you establish global business identity.

Impact of proper web design on business websites

Though a business website can open up a huge new world with immense business potential, but a well designed website has different impact. Having the right kind of professional business website layout plays a vital role. If your visitors are leaving your site hurriedly then there is a very high possibility that your web design is not appealing them or it is too difficult to navigate. It won't matter how great your content is or how much advertising you do, if your business website looks terrible no one will visit and those who do may not stay long or buy anything. Therefore the web designs must clean and easy to follow.

Tips to make your website a business websiteThere are several factors which make the website look professional and business oriented. Here are some of the vital points that you need to consider very carefully.

Design of a corporate logo- Make sure you have a good professional corporate logo. This is because your corporate logo acts as a brand logo and help people identify or remember you. Generally in any web design, it appears at the top and so it’s the first thing people see. With the passage of time a well-chosen professional logo becomes synonymous with your company and will take you a long way. A logo design can say a lot about you so you need to consider this point very seriously. If you have recently started your company and looking to gain exposure into the business world, a good logo design may be a better choice to sum up your business.

Alignment of proper and clear image- If you have a website that provides the facility of online purchasing then you must also focus on image quality and its placement. In fact images are important feature of web design and good quality shots of a product can say a thousand words. In addition to this, avoid placing heavy graphics and big image as it takes long time to download and might irritate online visitor.

Relevant professional content with proper placement- Text on each page must be relevant and need to have keywords about your product or service. Apart from this, make sure you place your web text in proper manner. In most of the cases, users generally analyze a web page and scan the page for information going un-sequentially from one site section to another. As soon as they find a text that seems like it might lead to the goal, there is a very good chance that it will be immediately read. This small understanding of business website design can bring profitable sales.

Selection and placement of important links- Keeping your user and target market in mind while designing business website make sure select and place links from your pages to other internal pages properly. As selection of main and sub links might help you promote other products or services. Moreover, it may also make it easier for a user to find other things on your site. However, again you have to be very sure that you don't overdo this too much.

Title Every Web Page- For any corporate or small business website must have following pages like – Company Profile, Product Page, Achievement Page and Clientele Page. Now the point that you must be aware of is to ensure each page have its own page title, meta descriptions and meta keywords. Web page title, meta description and keywords play a very important part in building your website.

Build a Sitemap- Sitemap is the most vital web page and very essential for any business website design. It helps user to navigate your site more easily. In addition, it gives fast glimpse of entire website and can further user get information easily in single click without surfing entire site. Moreover, it even makes it simple for search engines to index all pages on your site.

Looking at the present scenario if you own big or small business then it’s really hard to say that you don’t need any website. Actually when it comes to global marketing there is nothing more cost effective than having a business website. Depending on your business and resources, you may have a website that consists of few or hundreds of pages. Hence you must communicate your business information more effectively. This is where a proper business website design plays its role. A proper website design in turn can enable you to decide the number of pages and any other functionality that can be helpful for your online visitors.